The worldwide ‘Win a week in Phuket’ campaign has already shown itself to be a major success. Phuket has proved to be a very popular destination with more than 25 countries joining in on the campaign. Consumers purchasing a Princess product get the chance to win an all-in week's stay at Princess Hotel Villa Phuket, in Thailand. They will have their very own butler, chef and chauffeur. In this fabulous prize a flight with Singapore Airlines in included. Princess has a corporate agreement with Singapore Airlines, with special fares.

Phuket, the largest island in Thailand, is known for its overwhelmingly beautiful beaches, its glorious natural surroundings and its immense wealth of animal life. The Laguna Bay, where the hotel is situated, is spectacular. Not just because of its breathtaking beauty but also because of its luxurious lifestyle and its range of facilities such as water sports, 5-star hotels, numerous haute cuisine restaurants, fascinating tours, and an 18-hole golf course, situated next to the prestigious Banyan Tree Hotel.

In April 2005 the Princess Hotel Villa Phuket was opened. Princess spent a year on the renovation and design of the villa in an attempt to give it a truly Oriental look and feel. The result is a typical Oriental atmosphere, combined with the Princess personal touch.
Princess Hotel Villa Phuket is a detached villa, tastefully fitted out with three bedrooms, three bathrooms and a dining room, a spacious living room and separate TV room. The resort has its own twelve-metre swimming pool and separate sala (Thai tea-house). A visit to this tropical island that includes a stay at Princess Hotel Villa Phuket will certainly be an unforgettable experience!

2004/2006 ‘Win a week Seefeld in Hotel Princess Residenz Bergfrieden’  

As part of a new Princess promotion, consumers have the chance of a week’s stay on a bed and breakfast basis for up to four people in the amazing Hotel Princess Residenz Bergfrieden in Seefeld, Austria, by buying a Princess action-item.

Seefeld is the most beautiful village in the Olympic region and is situated at a height of 1200 metres. This charming little village is a real winter sports paradise, with excellent opportunities for skiing, snowboarding, cross-country skiing, curling and skating. And of course in the summer too, everyone can have a great time golfing, mountainbiking, walking, playing tennis, rafting and paragliding. There are many restaurants in the historic centre offering great food, and plenty of shopping opportunities as well.

In order to provide its guests with an even better service, Hotel Princess Residenz Bergfrieden has entered into a series of exclusive partnerships. These include an alliance with the nearby five-star hotel Klosterbräu, which is especially well known for its award-winning haute cuisine and its unique wellness centre. Guests from the Hotel Princess Residenz Bergfrieden can always be sure of receiving a VIP welcome there.

The marvellous hotel Princess Residenz Bergfrieden with five-star appeal is situated opposite the Golf Academy and has nine luxury suites, suitable for 2 to 6 people. All the cosy suites have every modern convenience imaginable, such as satellite TV, internet connection, kitchenette and a large balcony. The hotel also has a breakfast room, conference room, playroom, indoor swimming pool, a sauna and Turkish bath, a large garden with a patio and private parking. Naturally there is also room for storing skiing gear.

2001 ‘Become Princess Millionaire!’

In 2001 Princess introduced its audacious campaign: ‘Become a Princess millionaire!’ Consumers buying a Princess product featured in the campaign could win, for the first time ever, no less than one million Dutch guilders. In addition, monthly prizes were given away, with ‘Feel like a millionaire for one day!’ as the theme. These prizes, which took the winners to fantastic places like Marbella, Cannes, Paris and Brussels, were broadcast in the RTL4 programme, Staatsloterij Magazine.