Princess Household Appliances B.V., a Dutch firm specialising in small domestic appliances, was established by its former owner Aad Ouborg in 1994. Thanks to its highly distinctive approach "Business is Entertainment‟, the company has grown explosively. Princess is the world's largest provider of small chrome domestic appliances.
Princess is proud to announce that as of today it has identified a sales channel in Israel. As of 23 November 2011, the Israeli company Target Electric has become a Princess distributor.
The contract was signed on 23 November 2011 in the presence of Wilan van den Berg, CEO of Princess, and Mr Michael Dahan and Shlomo of Target Electric. During the official launch, which will take place in May of 2012, Princess and Target Electric will be introduced to the public.
Currently, the partnership is conquering the Israeli market with brands such as Russell Hobbs, Revlon and Leifheit. Starting in May 2012, Princess’ products will also be introduced to the market.
This will expand the range of small household appliances available in Israel and Target Electric will introduce Princess products such as griddles, grills, toasters, kettles and juicers.
In order to appeal to both the consumer market and the professional market, Target Electric will also begin selling WMF products.
Thanks to the current freezing cold temperatures, summer may seem very far away.
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